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Branding Case Study

FISION

Style is on.
FI
The Project

Fision is a modern fashion brand that blends Indian heritage with contemporary style. Rooted in craftsmanship and driven by innovation, it creates clothing that feels authentic, stylish, and made for everyday expression.

Segment
Logo & Branding, Packaging Design
Niche
Fashion, Apparel & Lifestyle

Logo System

01
FISIONFASHION CLOTHING · ESTD 2024
Primary lockup
FISIONFASHION CLOTHING
On black
FI
Monogram mark

Brand Colors

02
Brown#4A3423
Black#0A0A0A
Off-White#F4F1EC
Tan#C9A876
Cobalt Blue#2A46E8
Red#C0392B

Typography

03
Display — Ashing
ABCDEFGHIJ
Accent — EB Garamond
Abcdefghij
Text — Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ / 0123456789

Applications

04

Packaging

Angled wordmark on the shipping box, tissue-wrapped garment tag with monogram seal.

Apparel Graphics

"Savage" and "Feel It" graphic tees — bold statement type, high contrast prints.

Campaign

"Style is on" launch key visual for the 2026 fashion line drop.

Original Moodboard

Reference
Fision original moodboard with full color palette

Source board — the monogram in the hero above is redrawn as clean vector shapes rather than the flattened product photo, so it scales sharp at any size.

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